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PROFILE: Wolfgang Hoffmann, President of Jaguar Land Rover Canada

Wolfgang Hoffmann speaks with a welcoming German lilt, as he opens up about his humble beginnings. He shares his life lessons with a calm and candidness that makes you want to latch onto his leadership energy, and make something of your own. I stopped in on a grey day to the head office of Jaguar Land Rover Canada, a place filled with friendly faces and people eager to share a story of luxury, hard work, and adventure. Read on to learn about how Wolfgang journeyed in his career from Europe, to America, to our home and native land of Canada.

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Titika Active: City Slickin’

Photography by @JeffStiggs

Titika Items Pictured: Petal Bomber, Jude Performance Legging, Violet Bra, and Gigi Hadid x Reebok Club C 85 Diamond shoes.

Welcome to the time that most people have abandoned hopes of a total-fitness-overhaul. It’s near March, and I’m still excitedly outfitted in all things Titika when it comes to athleisure living. From their casual and easy to wear jackets, to the ever essential leggings, it’s hard not to want to live in flexible comfort clothing all day, every day.

One of my favorite things to appreciate lately is duality in clothing. While the phrase “fashion vs. function” has been touted endlessly, I still remain that there’s a way to wear both together, with an ease and with sophistication.

I recently started working in an “office” again (part-time), and have been loving the rather casual nature their dress code is. A lot of my former-finance-working self still holds a lot of guilt for wearing things that might be interpreted as sloppy. So, I opt for whatever still looks “cool” and presentable. Titika, thanks for offering so many options.

Pick up a bra and leggings, with a cool jacket to throw on top. Or, a cool sweater or two that can be dressed up with boots. Hey, I’m no longer a fashion blogger, but I can still life hack the hell out of a young professional’s daily routine.

Good luck out there!

PROFILE: Sophie Desbiens, PR at Frank + Oak


Sophie has an ease and a spark to her. Regardless of the chaos that is Frank + Oak’s bustling retail location, we sat down in a manic, overstimulated coffee shop front to their location on Queen Street West, Toronto. She speaks with a charming Francophone lilt, commonplace for her Chicoutimi upbringing. Sophie’s been a long time public relations force in the lifestyle space – from her work at Aldo brand to Frank + Oak’s wild expansion. She has all the makings of a communications pro, compacted into a demeanor that’s full of laughter and light.

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