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A Champagne Craft Beer Experience – The Exchange Brewery

ROGUE STORIES at The Exchange Brewery, Niagara on the Lake
If there was ever a time that the aesthetic of a brand could influence your taste for a beer…well, now would be it. In a day in age where Instagram seems to dictate the documentation of our lives. The Exchange Brewery just *gets* it.  Founded by Robin Ridesec, the brand exudes elegance from the Italian Champagne Bottles they use for the beer, to the gold, marble, and black textures that define the in-person experience. Niagara-On-The-Lake never screamed something so different in my eyes, as when I stepped foot into their beautiful brewery.

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PROFILE: Daniel Carman, Over the Rainbow

Over the Rainbow is a staple of Yorkville history. It started in 1975, and even when you go back to the About section of your homepage, there’s a vintage photo of the shop then. What’s your take on the growth and change of this neighbourhood?

The area has evolved a lot from this boho, hippie, music-driven area—which was mainly visited by teenagers and young people—to this house of luxury. We’ve evolved with that, but we’ve managed to stay a little more grounded because we were one of the original Yorkville businesses. We don’t want to evolve TOO much whereby we become completely consumed by this luxurious lifestyle. At the same time, we’ve seen what the area has become, so we need to adapt in our own way without sacrificing who we are.

I believe evolution means we get better. Otherwise, it’s not really evolution; it’s just change. It’s important we maintain our roots to show people we come from somewhere. I respect that. Though I wasn’t there—I wasn’t born yet—I understand what those ideals are, and I try to maintain them as best as I can in an ever-changing environment.

 

What are the origins of the name Over the Rainbow? 

I think it was just the era. It was the 70s. I knew Joel, the founder, really liked the song. It was a catchy name. Obviously, the colours of the rainbow. We give Jujubes to people in the store because they’re all different colours. It was a way to attract people into the store—by having this vibrant, colourful name. Over the years, it became this household name based on the experiences that people had while shopping there.

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New Year, New Athleisure

Photos by Darius Bashar – @dariusbashar

Ohhhh, it’s that time again, the time that we set our sights on a few (or in my case…15+) goals that will make this year feel accomplished and satisfying. Of course, many of you might have fitness on the brain. For me, that’s one of many self betterment projects that I have on the go…and what way to go about doing all these things than in something stylish yet comfortable?

Titika Active has admittedly become one of those websites that I too-often peruse. There are so many items on there that make for perfect transitional pieces (or in my case…really comfortable and stylish staples in my closet). While fashion blogging and style writing is no longer my focus, I can’t help but to think that every last item that I pick up from them is a piece I can take with me on a travel somewhere near or far.

Pictured in this post so graciously shot by my friend Darius, are the following:

Pop onto their website and have a look at the athleisure possibilities yourself. Happy 2017, ROGUES!