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#ROGUESTORIES: Joanna Track, Digital Entrepreneur

Joanna Track entered the world of digital entrepreneurship with Sweetspot, the beloved e-newsletter that helped define an era in Canadian female lifestyle and fashion. That was 2004, and since then she’s been proving a knack for knowing not only what people want to know but how they want to know it. That’s how she went on to co-found boutique consultancy Good Egg & Co., launch her daily news digest The Bullet, and become an advisor for MaRS’ Consumer and Commerce cluster.

On the day of our interview—like any other day in the past few months—it had been one shocking news alert after another since the morning. But if there’s anyone who can talk sense about this chaos, it’s Joanna. Read on about her thoughts on media today, the love-hate she feels for social media, and why she’d rather eavesdrop than sightsee when travelling.

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PROFILE: Wolfgang Hoffmann, President of Jaguar Land Rover Canada

Wolfgang Hoffmann speaks with a welcoming German lilt, as he opens up about his humble beginnings. He shares his life lessons with a calm and candidness that makes you want to latch onto his leadership energy, and make something of your own. I stopped in on a grey day to the head office of Jaguar Land Rover Canada, a place filled with friendly faces and people eager to share a story of luxury, hard work, and adventure. Read on to learn about how Wolfgang journeyed in his career from Europe, to America, to our home and native land of Canada.

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Titika Active: City Slickin’

Photography by @JeffStiggs

Titika Items Pictured: Petal Bomber, Jude Performance Legging, Violet Bra, and Gigi Hadid x Reebok Club C 85 Diamond shoes.

Welcome to the time that most people have abandoned hopes of a total-fitness-overhaul. It’s near March, and I’m still excitedly outfitted in all things Titika when it comes to athleisure living. From their casual and easy to wear jackets, to the ever essential leggings, it’s hard not to want to live in flexible comfort clothing all day, every day.

One of my favorite things to appreciate lately is duality in clothing. While the phrase “fashion vs. function” has been touted endlessly, I still remain that there’s a way to wear both together, with an ease and with sophistication.

I recently started working in an “office” again (part-time), and have been loving the rather casual nature their dress code is. A lot of my former-finance-working self still holds a lot of guilt for wearing things that might be interpreted as sloppy. So, I opt for whatever still looks “cool” and presentable. Titika, thanks for offering so many options.

Pick up a bra and leggings, with a cool jacket to throw on top. Or, a cool sweater or two that can be dressed up with boots. Hey, I’m no longer a fashion blogger, but I can still life hack the hell out of a young professional’s daily routine.

Good luck out there!