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#ROGUESTORIES: Joanna Track, Digital Entrepreneur

Joanna Track entered the world of digital entrepreneurship with Sweetspot, the beloved e-newsletter that helped define an era in Canadian female lifestyle and fashion. That was 2004, and since then she’s been proving a knack for knowing not only what people want to know but how they want to know it. That’s how she went on to co-found boutique consultancy Good Egg & Co., launch her daily news digest The Bullet, and become an advisor for MaRS’ Consumer and Commerce cluster.

On the day of our interview—like any other day in the past few months—it had been one shocking news alert after another since the morning. But if there’s anyone who can talk sense about this chaos, it’s Joanna. Read on about her thoughts on media today, the love-hate she feels for social media, and why she’d rather eavesdrop than sightsee when travelling.

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