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PROFILE: Wolfgang Hoffmann, President of Jaguar Land Rover Canada

Wolfgang Hoffmann speaks with a welcoming German lilt, as he opens up about his humble beginnings. He shares his life lessons with a calm and candidness that makes you want to latch onto his leadership energy, and make something of your own. I stopped in on a grey day to the head office of Jaguar Land Rover Canada, a place filled with friendly faces and people eager to share a story of luxury, hard work, and adventure. Read on to learn about how Wolfgang journeyed in his career from Europe, to America, to our home and native land of Canada.

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